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Driver Coaching Opportunities to Reduce Trucking Verdicts

By Northland Insurance
2 minutes

Trucking companies have been dealing with a massive surge in large jury verdicts. Over a nine-year span, large verdicts related to truck crashes have increased 1,000%.1 The trend has led to the term “nuclear verdicts,” for damage awards exceeding $10 million. The numbers are staggering, and driver coaching may be the key to help trucking companies mitigate their risks.

Two key points to consider from these verdicts: the critical role of consistent driver coaching and the growing financial impact that large claims can have on a trucking company’s insurance costs. Coaching addresses the driving behaviors that help prevent severe incidents, while the size and frequency of verdicts like these contribute to rising insurance premiums across the industry.

Trucking companies can learn from the verdicts imposed on their peers and by implementing and reinforcing safe driver training.

How can coaching and training help reduce the risk of major verdicts?

Accidents happen. Consider the following large verdict cases where a driver training program might have helped a trucking company avoid the devastating impact of a nuclear verdict against it. Could driver coaching – paired with strong fleet safety practices – have led to a better outcome?

How do large verdicts impact trucking insurance costs?

Trucking insurance costs are rising. Contributing to large claim costs are nuclear verdicts such as those mentioned above. Additional expense pressure comes from higher equipment and repair costs, as well as broader inflationary and legal-environment trends that have lifted premiums per mile by more than one-third over the past eight years.7

Carriers with overall riskier driving practices typically see a dramatic rise in insurance costs. Having a strong fleet safety and driver training program can be part of an effective strategy for managing insurance costs. Likewise, trucking companies can take advantage of the safety tools and data available through their insurance carriers to help identify risks, train drivers in safe habits, reduce accidents and mitigate lawsuits.

It’s important to understand that the issues creating this trend of rising insurance costs are universal. Commercial auto insurance customers around the world face them. Understanding the factors driving up rates and what your company can do to reduce risks and the related costs may be your best defense.

Talk with a Northland agent to review your coverage and learn about resources your company can use to evaluate and train your drivers.


Sources
1, 2, 3, 4 The National Law Journal’s 2016-2022 editions of the Top 100 verdicts in the United States. The verdicts summarized above do not involve Travelers insureds.
5,6 The National Law Journal’s 2025 edition of the Top 100 verdicts in the United States. The verdicts summarized above do not involve Travelers insureds.
7 https://truckingresearch.org/2025/11/new-atri-research-to-study-rising-commercial-auto-insurance-costs-risk-management-strategies 

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